Shelf Test / Shop Simulation


The Foerster + Thelen Group coordinates studios, group discussions and market studies – nationwide and jointly with close, long-term partners, even internationally. Our prudent and thoughtful team flexibly fulfills your individual requirements and ensures the perfect conduct of your study.


Each company has its own strategy when it comes to packaging its products. The sales shelves in the retail trade are full, so manufacturers try to particularly make their goods stand out. Often the articles are very similar, but sometimes a product is particularly eye-catching. Our test studios have several rooms, equipped with shelves for shop simulation. In this way, for example, the strength of attention can be measured which is triggered by new or changed packaging in the vicinity of relevant competitors, or the effect of a purchase incentive.

We create optimal conditions for well-informed market research and support you in all areas wherever we can.